Here is an article by Alex Debelov, CEO of Virool "Video, if done right, is one of the most powerful storytelling formats in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected to grow 21 percent annually, it has never been a better time to be a content creator.
Whether the intent is to entertain, inform or persuade, there are many things to consider before setting out to create your next video campaign.
Here are five ways to maximize a video initiative in order to make your video advertisement go further.
Read more: 5 Secrets to Succeed at Video Advertising